case study 03:
ANGELA WILLIAMS – FROM EASTER SEALS TO UNITED WAY CEO

Client: Angela F. Williams
Industry: Nonprofit Leadership, Executive Branding
Focus: Digital Presence, Personal Brand Strategy, Media Visibility, Thought Leadership

The Challenge:

When Angela Williams, then CEO of Easter Seals, came to Boom Media & Image Consulting, she had a clear vision: to expand her digital footprint, elevate her personal brand, and position herself as a top-tier leader worthy of leading one of the most influential nonprofit organizations in the world.

Despite her deep leadership experience and respected nonprofit record, Angela lacked the online presence, digital narrative, and public visibility to reflect the level of impact she was already making behind the scenes.

Our Approach:

Boom Media executed a strategic executive brand elevation plan to authentically showcase Angela Williams as a dynamic, forward-thinking, and globally relevant leader in the nonprofit space.

Key Actions:

Created & Rebranded Social Media: Launched her Instagram account from scratch, rebranded her LinkedIn, Facebook and X with new bios, visuals, and messaging tailored for thought leadership and executive appeal.
Curated Speaking Engagements: Secured high-profile speaking opportunities that aligned with her values and elevated her visibility among CEOs, changemakers, and public sector leaders.
Styled and Directed Brand Shoots: Led wardrobe styling, creative direction, and production of multiple professional branding shoots that visually aligned her image with her leadership brand.
Content & Connection Strategy: Developed a content plan that showcased her expertise while building online connection to prominent CEOs, celebrities, and influential civic voices.

The Results

Significant Increase in Online Presence across all major platforms
More Speaking Engagements Booked in leadership, philanthropy, and DEI spaces
Expanded Network of visible connections with high-profile influencers and executives
Positioned for Executive Leadership, ultimately leading to her appointment as President & CEO of United Way Worldwide, becoming the first Black woman to lead the global organization

Testimonial

"Boom Media helped me show up online as the leader I already was in real life. Their strategy gave my voice greater reach and helped me walk confidently into the next chapter." – Angela F. Williams