case study 02:
THE ULTIMATE MOST DOPEST DODGEBALL CHARITY CHALLENGE
Industry: Sports, Entertainment, Community Impact
Focus: Event Strategy, Celebrity Engagement, Media Relations, Crisis Recovery
The Challenge:
In the wake of the COVID-19 pandemic, many local and national charities faced severe fundraising shortfalls. Traditional galas and events were either canceled or inaccessible due to safety concerns, creating a desperate need for safe, engaging, and affordable alternatives that could still generate impact and community support.
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Our Approach:
Boom Media & Image Consulting LLC conceptualized and executed The Ultimate Most Dopest Dodgeball Charity Challenge — a first-of-its-kind, outdoor, high-energy sports entertainment event designed to reignite fundraising, safely gather the community, and attract media and celebrity attention.
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Key Strategic Elements:
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Community-Centered Experience: Designed an event that prioritized public safety while remaining affordable, family-friendly, and deeply community-driven.
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Celebrity & Athlete Integration: Recruited 25+ celebrities and pro athletes to headline the event, ensuring media draw and fan excitement.
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Multi-Charity Model: Created a unique format that allowed multiple nonprofit organizations to benefit from a single event, increasing reach and impact.
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Media-Forward Approach: Pitched and secured press coverage across local and national platforms, telling a story of resilience, fun, and community unity.
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Social Content Engine: Built a full content capture and distribution plan to drive real-time engagement and highlight partner charities, attendees, and celebrity guests across platforms.
The Results
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22 Media Interviews secured (local and national), including TV, radio, and digital
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Over 25 Celebrities + Pro Athletes in attendance
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$75,000 Raised for multiple charities
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30,000+ Social Media Impressions across Instagram, Facebook, Twitter
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Established a Scalable Fundraising Blueprint for future community events
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Testimonial:
"We didn’t just raise money—we raised spirits. Boom created a safe, fun, and unforgettable experience that reminded the community of its power when we come together." – Original Houston Texan; Founder and President Chester Pitts