case study 01:
GLOBAL VISIBILITY & MEDIA MOMENTUM 

Client: Justin Reid, NFL Safety
Industry: Sports, Media, Education, International Relations
Focus: Media Relations, Global PR, Social Growth, International Partnerships

 

The Challenge:

After establishing a strong presence in Japan, the next objective was to convert cultural curiosity into lasting brand momentum across international markets. Our goal was to sustain visibility, expand into new territories, and capitalize on press interest to create Justin Reid as a global athlete and cultural ambassador.

 

Our Approach:

Building on the foundation created in Japan, Boom Media & Image Consulting LLC developed a phase-two strategy that amplified earned media, boosted digital engagement, and seeded long-term partnerships with educational and cultural institutions.

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Strategic Actions:

• Maximized U.S. Press Coverage: Leveraged Justin’s Japan campaign and growing tech narrative to secure coverage across all major U.S. sports media platforms (ESPN, NFL Network, Bleacher Report, etc.).
   

• Amplified Global Interest: Fielded new international interview requests from Europe, South America, and Southeast Asia, positioning Justin for broader global relevance.
   

• Social Media Growth: Coordinated a focused content strategy during and after the campaign, resulting in a 10% increase in total follower count and significant spike in engagement across key platforms.
   

• Secured Institutional Partnerships: Collaborated with Tokyo-based universities and cultural institutions to establish meaningful relationships that supported tech, education, and sports diplomacy.
   

• Established Return Opportunities: Due to the overwhelming response, Justin was formally invited to return to Japan, and future appearances were requested by other international outlets and organizations.

 

The Results

• Press Hits on Every Major U.S. Sports Platform

• 10% Increase in Social Following within 30 days

• Partnerships Secured with Tokyo-based universities and tech collaborators

• Ongoing International Interview Requests across multiple regions

• Invited to Return to Japan for continued brand, community, and media initiatives